We are seeking a visionary, editorial-focused content leader to take ownership of and significantly evolve the content engine across all Love Wellness owned channels. As the Sr. Manager of Content & Social Strategy, you will be instrumental in defining the brand's editorial strategy and presence on platforms like Instagram, TikTok, YouTube, Pinterest, and LinkedIn. A key part of your role will be to forge a powerful, single-flywheel connection between our founder’s established audience and the Love Wellness brand.

This is a unique opportunity to fundamentally rebuild the content strategy for a decade-old brand that boasts significant retail distribution, a deeply loyal customer base, and strong market momentum. You will work closely with our highly visible founder and a committed cross-functional team that deeply values the content function. This position reports directly to the VP of Marketing.

Editorial Strategy & Brand Voice:

• Own the editorial direction of Love Wellness across all owned channels — what we talk about, how we talk about it, and how that voice shows up consistently across platforms.
• Develop and maintain the content framework that ladders every post back to the brand’s POV and our customer’s actual need states.
• Own brand voice guardrails, including structure/function compliance for supplement claims and the copy formats the team writes against.

Channel & Calendar Ownership:

Social Media Strategy & Execution

• Lead and manage Love Wellness’ social media presence across core platforms including Instagram, TikTok, YouTube Shorts, and Pinterest, as well as emerging channels.
• Develop and implement platform-native content strategies, recognizing that each channel (e.g., Instagram, TikTok) requires a tailored approach to audiences, formats, and algorithms.
• Collaborate with the creative and brand teams to plan and execute a unified social content calendar, ensuring coordinated movement across all channels.
• Produce and publish high-quality, on-brand, and engaging content, including short-form video, graphics, captions, and posts driven by current trends.
• Monitor trends, conversations, and cultural moments to keep Love Wellness relevant and responsive.
• Manage community engagement across platforms, including comments and DMs, to foster authentic conversations and maintain an active brand presence.

Founder & Brand Ecosystem Integration

• Map founder content — Instagram, podcast, Substack, blog — into the Love Wellness editorial calendar where it serves the brand.
• Partner directly with the founder on editorial priorities, voice calibration, and signature recurring formats.

Performance & Analytics

• Analyze performance metrics and optimize content based on insights and growth opportunities.
• Measure organic content with attribution rigor: saves, shares, watch-through, comments, not just follower growth.

What We’re Looking For:

Required:

• 5+ years of content/editorial leadership at a consumer brand (DTC, women’s health, beauty, wellness, or CPG preferred).
• Located in the NYC area and able to come into our office in downtown Manhattan 3 days per week.
• Proven success building content systems that drive measurable business outcomes, particularly revenue growth.
• Deep fluency in platform-native content across Instagram, TikTok, YouTube, and Pinterest.
• Strong editorial judgment; can instantly gauge brand fit.
• Direct experience building content in regulated/compliance-sensitive categories (supplements, skincare, or health); familiarity with structure/function claims is a plus.
• Comfort collaborating directly with a visible founder on brand voice; ability to quickly translate founder feedback into team direction.
• Experience briefing and managing agencies, freelancers, and external partners.
• AI-tooling native (Claude, ChatGPT, or equivalent) or willingness to master and teach tools within 30 days to boost team output and quality.
• Comfortable appearing on camera and participating in social content when needed.

Nice to Have:

• Prior experience at a founder-led consumer brand where the founder and brand channels operate as an integrated content system.
• Experience in women’s health or personal familiarity with the customer.
• Experience in a retail-heavy business where organic content supports shelf presence (Target, Walmart, Ulta).

ABOUT LOVE WELLNESS

https://lovewellness.com/ 

Love Wellness is the leading female-first wellness company focused on total body care that sets the new standard for women’s health. Established in 2016 after years of dealing with chronic health issues herself, Lauren Bosworth, Founder and CEO, is committed to creating a more open and honest self-care culture for women. Driven by community, Love Wellness is designed to help women feel informed, empowered, and ready to take full control of their health. Love Wellness offers clean, body-positive products that range from fiber supplements, probiotics and digestive enzymes that optimize gut health, to personal cleansers, suppositories and lubricants, and multivitamins that are made with women’s unique biology in mind.

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.