Sr. Manager of Influencer Marketing

Position Overview:
Love Wellness is seeking a strategic and relationship-driven Influencer Marketing Manager to lead our influencer strategy and campaign execution, with a strong emphasis on TikTok and creator partnerships. In this role, you’ll be responsible for building and scaling our influencer presence, driving end-to-end campaign management, and keeping Love Wellness at the forefront of social and cultural trends. You’ll collaborate closely with our agency on TikTok Shop initiatives and also oversee the ShopMy affiliate program, ensuring it supports broader influencer efforts. Additionally, you’ll lead UGC procurement for paid media campaigns, building a consistent pipeline of high-quality creator content. As a people manager, you’ll mentor and develop the Coordinator, Influencer Marketing into a high-performing team member.

This is a high-impact, hands-on role where you’ll combine creativity with performance to fuel Love Wellness’ growth and brand presence.

Salary Range: $100,000-$120,000 base plus bonus (The actual compensation will depend on a variety of job-related factors which may include work experience, education, location, and skill level) 

Key Responsibilities

Strategy & Leadership

• Define and own influencer and affiliate marketing strategy, aligning efforts with brand goals for awareness, engagement, and sales.
• Establish KPIs and performance benchmarks; oversee reporting and present insights to leadership.
• Stay ahead of social commerce, influencer behaviors, and affiliate marketing innovations.
• Oversee and mentor the Coordinator, Influencer Marketing — providing guidance, feedback, and professional development to build them into a high-performing team member.

Partnership Development

• Build and manage high-value relationships with influencers, creators, and talent reps across TikTok, Instagram, YouTube, and emerging platforms.
• Guide influencer selection and onboarding to ensure alignment with brand values and authenticity.
• Identify and cultivate niche communities in wellness, beauty, lifestyle, fitness, and motherhood.

Campaign,  Affiliate & Content Management

• Lead campaign strategy and execution: create briefs, negotiate contracts, oversee deliverables, and track results for both paid and organic efforts.
• Own the ShopMy affiliate program end-to-end, including strategy, creator engagement, growth optimization, and platform management.
• Collaborate closely with agency partners on TikTok Shop strategy and execution, ensuring they have what they need (product info, launch plans, briefs), while providing direction and oversight.
• Oversee UGC procurement from influencer partners to fuel paid media campaigns, ensuring content quality and compliance with brand guidelines.
• Drive business goals by integrating influencer initiatives into broader marketing and paid media campaigns.

Qualifications

• 4–6 years of experience in influencer marketing, with a strong background in affiliate and performance-driven programs.
• Proven success in building and managing influencer and creator relationships across TikTok, Instagram, and YouTube.
• Experience leading affiliate programs (ShopMy, LTK, or similar) and managing agencies.
• Track record of procuring and leveraging UGC to support paid media performance.
• Strong project management skills, with the ability to oversee multiple campaigns simultaneously.
• Experience managing and developing junior team members, fostering growth and performance.
• Excellent negotiation, communication, and relationship-building skills.
• Chronically online — deeply immersed in social and influencer communities, with a pulse on emerging trends, creator culture, and platform shifts.
• Comfortable working in a fast-paced, high-growth, mission-driven environment.
• Passion for women’s wellness, social media, and building authentic creator communities.

ABOUT LOVE WELLNESS

https://lovewellness.com/ 

Love Wellness is the leading female-first wellness company focused on total body care, setting a new standard for women’s health. Founded in 2016 by Lauren Bosworth after her own experience with chronic health issues, the brand is committed to building a more open, honest, and supportive self-care culture for women.

As an omnichannel business, Love Wellness is sold nationwide at Walmart, CVS, Target, Ulta, Amazon, and our own DTC site, making our products accessible wherever women shop.

Our clean, body-positive lineup is designed with women’s unique biology in mind—from fiber supplements, probiotics, and digestive enzymes that optimize gut health, to personal cleansers, suppositories, and multivitamins—empowering women to feel informed, confident, and in control of their health.

 

Our holistic benefits include:

• Health Benefits – generous contribution to employee-only medical, dental, and vision premiums
• 401(k) Plan 
• Commuter Benefits – Pre-tax options to cover the cost of getting to/from work
• Employee Discount –  $1,000 of free product per year 
• Wellness Support – Free One Medical and Talkspace memberships + a $50/month wellness reimbursement+ quarterly wellness days
• Summer Fridays
• Generous PTO – 20 vacation days per year
• Hybrid Schedule – Work in-office three days a week (Tuesday,Wednesday,Thursday) with Monday and Friday as WFH
• Remote Flex Weeks – Enjoy Thanksgiving week, the last week of December, and up to 3 additional remote weeks annually (with manager approval)

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.