The Manager, Performance Creative will own the creative strategy for paid social across Meta and TikTok, partnering closely with Marketing and Creative to drive measurable improvements in CAC, CVR, and revenue.

This is not a traditional brand creative role. This is a data-informed, experimentation-led growth role responsible for turning insights into high-performing, scalable creative concepts.

You will lead testing roadmaps, translate performance data into clear creative direction, and ensure we maintain a robust pipeline of platform-native assets that convert.

Salary Range: $80,000-$100,000 base plus bonus (The actual compensation will depend on a variety of job-related factors which may include work experience, education, location, and skill level) 

Key Responsibilities:

• Develop and execute comprehensive paid social creative strategies across product launches and evergreen growth initiatives.
• Own the creative testing roadmap — concept ideation, hook testing, message sequencing, persona expansion.
• Identify winning creative patterns and scale them across platforms.
• Continuously evolve strategy based on performance data, platform shifts, and competitive activity.
• Develop funnel strategy including high-converting landing pages and ad variations.

Data-Driven Optimization:

• Analyze paid social performance data (CTR, thumb-stop rate, CVR, CPA, AOV, MER).
• Translate performance insights into clear briefs for creative production.
• Lead weekly and monthly creative performance readouts to leadership.
• Partner with agency to optimize creative against CAC targets.

• Conduct persona research to unlock new audience segments.
• Develop tailored creative angles aligned with lifecycle stage and funnel depth.
• Use organic social trends, UGC patterns, and cultural insights to inform paid concepts.

• Work closely with internal and external creative teams to:
  • Maintain a consistent pipeline of performance assets
  • Ensure Meta and TikTok best practices are integrated
  • Align creative output with testing needs and launch timelines
• Provide clear weekly creative asset needs based on campaign performance.

• Monitor platform updates and emerging creative trends.
• Integrate AI tools into creative workflows to improve speed and output quality.
• Identify new ad formats and storytelling approaches to maintain competitive advantage.

• Coordinate timelines across teams to ensure seamless campaign execution

• Within 6–12 months, this role should:
• Improve paid social creative testing velocity.
• Increase CTR and CVR through stronger hook and concept iteration.
• Reduce creative fatigue cycles.
• Contribute to measurable CAC efficiency gains.
• Build a repeatable, scalable performance creative engine.

• 4-6+ years of experience in performance creative, growth marketing, or paid social strategy (DTC experience strongly preferred).
• Proven track record improving creative performance on Meta and TikTok.
• Deep understanding of creative testing frameworks and experimentation.
• Strong analytical skills — comfortable working in Ads Manager, GA, Triple Whale, Northbeam, or agency dashboards.
• Experience collaborating with designers, editors, UGC creators, and agencies.
• Strong communication skills with the ability to present performance insights to leadership.
• Experience in wellness, personal care, supplements, or consumer health is a plus.

• Equal parts creative thinker and performance operator.
• Obsessed with hooks, angles, and scroll-stopping storytelling.
• Comfortable in ambiguity and fast-paced growth environments.
• Understands that creative drives revenue — not just engagement.

ABOUT LOVE WELLNESS

https://lovewellness.com/ 

Love Wellness is the leading female-first wellness company focused on total body care, setting a new standard for women’s health. Founded in 2016 by Lauren Bosworth after her own experience with chronic health issues, the brand is committed to building a more open, honest, and supportive self-care culture for women.

As an omnichannel business, Love Wellness is sold nationwide at Walmart, CVS, Target, Ulta, Amazon, and our own DTC site, making our products accessible wherever women shop.

Our clean, body-positive lineup is designed with women’s unique biology in mind—from fiber supplements, probiotics, and digestive enzymes that optimize gut health, to personal cleansers, suppositories, and multivitamins—empowering women to feel informed, confident, and in control of their health.
 

Our holistic benefits include:

• Health Benefits – generous contribution to employee-only medical, dental, and vision premiums
• Employee Discount –  $1,000 of free product per year 
• Wellness Support – Free One Medical and Talkspace memberships + a $50/month wellness reimbursement+ quarterly wellness days
• Summer Fridays
• Generous PTO – 20 vacation days per year

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.