FP&A Manager
Toronto, ON, Canada
Full Time
Mid Level
Location: Toronto, ON — Hybrid
Reports to: VP, Finance
Department: Finance
Love Wellness is looking for an FP&A Manager to take ownership of financial planning, analysis, and cross-channel performance reporting for a fast-growing, founder-led women's wellness brand. You'll work closely with the VP, Finance to translate data across DTC, TikTok Shop, Amazon, Wholesale, and marketing into a clear point of view — not just a data pull — that shapes real business decisions.
Demand planning and revenue forecasting are treated as one connected build here, not two separate exercises — you'll own the channel-level unit plan across Amazon, DTC, TikTok Shop, and Wholesale. You'll also be working in an environment where AI (Claude) is used daily as a genuine finance partner across modeling, analysis, and QA — you'll be expected to work the same way, and to help lead the automation of this connective tissue between demand planning, forecasting, and reporting.Financial Planning & ForecastingYou'll report directly to the VP, Finance, and work alongside an in-house Senior Accountant who manages the monthly close, AP/AR, tax, and audit support. This role is the team's analytical engine — the person who turns the data the rest of the team produces and collects into forecasts, insights, and board-ready reporting.
Reports to: VP, Finance
Department: Finance
Love Wellness is looking for an FP&A Manager to take ownership of financial planning, analysis, and cross-channel performance reporting for a fast-growing, founder-led women's wellness brand. You'll work closely with the VP, Finance to translate data across DTC, TikTok Shop, Amazon, Wholesale, and marketing into a clear point of view — not just a data pull — that shapes real business decisions.
Demand planning and revenue forecasting are treated as one connected build here, not two separate exercises — you'll own the channel-level unit plan across Amazon, DTC, TikTok Shop, and Wholesale. You'll also be working in an environment where AI (Claude) is used daily as a genuine finance partner across modeling, analysis, and QA — you'll be expected to work the same way, and to help lead the automation of this connective tissue between demand planning, forecasting, and reporting.
Key Responsibilities
- Support the annual profit & loss budgeting process across the total company.
- Contribute to long-range planning by developing financial projections and scenario analyses.
- Assist in monthly forecasting, including tracking and consolidating risks and opportunities.
- Own weekly, monthly and quarterly board and investor reporting materials (KPI packages, variance analysis, supporting decks), with full ownership of data accuracy.
- Partner with the VP, Finance to shape the analytical narrative behind the numbers for leadership, board, and investor audiences.
- Own and evolve the Monthly Business Review (MBR) cadence, building on existing scorecard infrastructure.
- Own, manage, and continuously improve the revenue budgeting tool, keeping it aligned with the demand plan and channel-level forecasts.
- Identify opportunities for process optimization, standardization, and automation across planning and reporting.
- Own the product/unit-level demand plan across Amazon, DTC, TikTok Shop, and Wholesale
- Partner with Operations/Supply Chain to translate the demand plan into inventory needs, and flag over- or under-stock risk early.
- Lead reporting and analysis of total business sell-through by channel and product
- Own DTC and marketplace analytics across Amazon and TikTok Shop including channel profitability and attribution.
- Manage recurring data analysis and dashboards (Supermetrics, Pacvue, or similar) across Meta, Google, TikTok, and Amazon.
- Analyze paid media and creative performance
- Build and maintain influencer P&L models.
- Support competitive benchmarking and market panel analysis to inform brand and pricing decisions.
- Coordinate closely with the Accounting/Bookkeeping team on close-related data needs.
- Partner with Operations and Sales on demand planning.
- Work closely with executive leadership on ad hoc financial and strategic analysis as priorities arise.
- Use AI tools (Claude) as a core, everyday part of how you build models, analyze data, and QA your own work — this is an expected way of working here, not a novelty.
- Actively look for where demand planning, forecasting, and recurring reporting can be connected and automated and bring recommendations forward to implement.
What We're Looking For
- 5–7 years of progressive FP&A or financial analysis experience; CPG, consumer, retail, or DTC/ecommerce background strongly preferred.
- A track record of owning financial materials that went directly to executives, a board, or investors.
- Strong financial statement literacy.
- Advanced Excel and financial modeling skills; hands-on experience with Supermetrics, Pacvue, Drivepoint, or comparable retail/marketing/demand planning tools is a plus.
- Experience connecting unit-level demand planning to a revenue forecast, ideally across a mix of marketplace (Amazon, TikTok Shop), DTC, and Wholesale channels.
- A self-QA mindset — you check your own work before it lands on someone else's desk, and you flag it yourself when a number looks off rather than passing it along.
- The judgment to move beyond "here's the data" to "here's what it means, and here's what I'd do about it."
- Genuine comfort using AI tools as a thinking partner in financial work — you'll be expected to lead automation of recurring analysis, not just use AI for one-off tasks.
- Comfortable operating with real autonomy in a lean, fast-moving team, without needing heavy oversight to get to a trustworthy answer.
What Success Looks Like (First 6 Months)
- Fully owns monthly reporting, forecast updates, and board/investor materials with minimal rework required from the VP, Finance.
- Has meaningfully contributed to at least one of: MBR process design, retail/channel analytics improvements, or forecasting model upgrades.
- Has identified and implemented at least one real automation or process improvement connecting demand planning, forecasting, or reporting.
About the Team
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